The programme presents to the students an interdisciplinary basis on the theory and skills essential to develop into media practitioners and more informed media consumers. The student through this course will gain real world experience in the mass media professions. The graduates will achieve a variety of careers openings related to media field, including advertising, corporate communication, public relations, journalism, and broadcasting. As a result students interested in graduate studies in this field can also opt for advanced studies in various fields across the country. This course will train the students to survive in the rapidly expanding world of media and corporate communication by teaching technological skills and knowledge for work in corporate media and communication fields, in addition to the understanding of matters related to media, communication and information. CAREER OPPORTUNITIES The course will help the students to become part of a growing employment sector in mass communication, digital media and corporate communication. Bachelor of Arts in Mass Communications (Hons) Job Types includes • Columnist • Screenwriter Reporter Sound technician • TV Correspondent • • Art Director • Special Correspondent • Floor Manager • • Photojournalist Transmission Executive
The aims for the proposed programme are as follows: 1. Ability to acquire knowledge in business and economics that will help the graduates to compete at the global level as managers and executives. 2. To produce proactive graduates, who are knowledgeable as well as aware about the current issues of business and economics. 3. To produce graduates with the capability to integrate and apply the latest technology in organizational management. 4. To contribute to the country's development by producing graduates that fulfills the requirement of both private and public sectors. 5. To allow the students to share their knowledge of business and economics with students of other schools in this university college, to produce well-prepared graduates. 6. To develop physical fitness, so that the students emerge as disciplined individuals.
FA, FSC or equivalent
| Total Courses | 40 |
| Total Credit Hours | 123 |
| Duration | 3 Years |
| Total Semesters | 9 |
| Title of the Course | Cr. Hrs |
|---|---|
| Development of Mass Communication Industry BMC 1133 | 3 |
| English BMU 153 | 3 |
| Fundamental Computer Principles BBA 1153 | 3 |
| Principles of Communication BMC 1113 | 3 |
| Public Speaking BMC 1123 | 3 |
| Public Writing I BMC 3113 | 3 |
| Public Writing" BMC 3163 | 3 |
| TOTAL | 21 |
| Title of the Course | Cr. Hrs |
|---|---|
| Development Communications BMC 1213 | 3 |
| Editing & Principles of Layout and Design BMC 1243 | 3 |
| Leadership Skills MPU 3232 | 3 |
| Mass Communication: Concepts and Processes BMC 1223 | 3 |
| Print Media I BMC 1233 | 3 |
| TOTAL | 15 |
| Title of the Course | Cr. Hrs |
|---|---|
| Creative Problem Solving BMC 3342 | 3 |
| Photography BMC 1313 | 3 |
| Print Media" BMC 1323 | 3 |
| Reporting & Editing BMC 1333 | 3 |
| TOTAL | 12 |
| Title of the Course | Cr. Hrs |
|---|---|
| Advertising: Concepts & Principles BMC 2163 | 3 |
| Basics of Camera Light & Sound BMC 2133 | 3 |
| Broadcast Journalism BMC 2113 | 3 |
| Radio Journalism & Program Format BMC 2143 | 3 |
| Radio Productions BMC 2153 | 3 |
| Television Production BMC 2123 | 3 |
| Community Service M P U 3452 | 3 |
| TOTAL | 21 |
| Title of the Course | Cr. Hrs |
|---|---|
| Advertising in Print, Radio & Television BMC 2213 | 3 |
| Event Management: Principles & Methods BMC 2253 | 3 |
| Integrated Marketing Communication BMC 2243 | 3 |
| Media, Culture and Society BMC 2233 | 3 |
| Press Laws and Media Ethics BMC 2223 | 3 |
| TOTAL | 15 |
| Title of the Course | Cr. Hrs |
|---|---|
| Cyber Technology BMC 2333 | 3 |
| Interpersonal Communication BMC 2313 | 3 |
| Writing for Media BMC 2323 | 3 |
| TOTAL | 9 |
| Title of the Course | Cr. Hrs |
|---|---|
| Global Media BMC 3113 | 3 |
| Media Management BMC 3133 | 3 |
| New Media Technologies BMC 3143 | 3 |
| Public Relations BMC 3123 | 3 |
| Southeast Asian Politics and CommunicationBMC 3153 | 3 |
| TOTAL | 15 |
| Title of the Course | Cr. Hrs |
|---|---|
| Crisis Communication BMC 3213 | 3 |
| Research Methodologies for Media BMC 3223 | 3 |
| Research Project BMC 3233 | 3 |
| TOTAL | 9 |
| Title of the Course | Cr. Hrs |
|---|---|
| Industrial Training BMC 3318 | 6 |
| TOTAL | 6 |
