BACHELOR (HONS) IN BUSINESS ADMINISTRATION PROGRAMME OVERVIEW The Bachelor (Hons) in Business Administration program of Lincoln University College, Malaysia (LUC) is designed to help the students to acquire academic and technical skills, so that they are able to take up managerial roles in the future. LUC strives to provide the graduate students with adequate knowledge of business and in-depth knowledge of their subject areas. This learning will help the students to achieve success in the professional field. CAREER OPPORTUNITIES After completion of this course the students are expected to find jobs and work as • Marketing Consultant • Investment Banker Business Advisory Management Consultant Commodities Trader General Manager • Training Manager Small Business Operator
The aims for the proposed programme are as follows: 1. Ability to acquire knowledge in business and economics that will help the graduates to compete at the global level as managers and executives. 2. To produce proactive graduates, who are knowledgeable as well as aware about the current issues of business and economics. 3. To produce graduates with the capability to integrate and apply the latest technology in organizational management. 4. To contribute to the country's development by producing graduates that fulfills the requirement of both private and public sectors. 5. To allow the students to share their knowledge of business and economics with students of other schools in this university college, to produce well-prepared graduates. 6. To develop physical fitness, so that the students emerge as disciplined individuals.
FA, FSc or equivalent
| Total Courses | 44 |
| Total Credit Hours | 135 |
| Duration | 3 Years |
| Total Semesters | 9 |
| Title of the Course | Cr. Hrs |
|---|---|
| Bussiness Communications BBA 6023 | 3 |
| Business English I BBA 6013 | 3 |
| Fundamental of Computer Principles & ProgrammingBBA 6063 | 3 |
| Introduction to Accounting BBA 6053 | 3 |
| Principles of Management BBA 6043 | 3 |
| Public Speaking BBA 6033 | 3 |
| TOTAL | 18 |
| Title of the Course | Cr. Hrs |
|---|---|
| Business English II BBA 6113 | 3 |
| Entrepreneurship BBA 6103 | 3 |
| Human Resources Management BBA 6073 | 3 |
| Internet Fundamental & Applications BBA 6093 | 3 |
| Principles of Marketing BBA 6083 | 3 |
| Sociology BBA 6123 | 3 |
| TOTAL | 18 |
| Title of the Course | Cr. Hrs |
|---|---|
| Business Law BBA 6143 | 3 |
| Business Organization BBA 6133 | 3 |
| Industrial Psychology BBA 6153 | 3 |
| TOTAL | 9 |
| Title of the Course | Cr. Hrs |
|---|---|
| Company Law BBA 6203 | 3 |
| Consumer Behavior BBA 6193 | 3 |
| Counseling and Coaching BBA 6223 | 3 |
| E-Commerce BBA 6213 | 3 |
| Introduction to Financial Accounting BBA 6183 | 3 |
| Microeconomics BBA 6163 | 3 |
| Project Management BBA 6173 | 3 |
| TOTAL | 21 |
| Title of the Course | Cr. Hrs |
|---|---|
| Business Ethics BBA 6233 | 3 |
| Creative Problem Solving BBA 6283 | 3 |
| International Business Management BBA 6263 | 3 |
| Macroeconomics BBA 6273 | 3 |
| Management Information System BBA 6253 | 3 |
| Quantitative Methods BBA 6243 | 3 |
| TOTAL | 18 |
| Title of the Course | Cr. Hrs |
|---|---|
| Community Service BBA 6293 | 3 |
| Organizational Behavior BBA 6303 | 3 |
| Production & Operation Management BBA 6313 | 3 |
| TOTAL | 9 |
| Title of the Course | Cr. Hrs |
|---|---|
| Event Management BBA 6333 | 3 |
| Logistics and Supply Chain Management (LSCM) BBA 6353 | 3 |
| Marketing Management BBA 6343 | 3 |
| Psychology BBA 6373 | 3 |
| Retail Management (RM) BBA 6323 | 3 |
| Target Economic Region BBA 6363 | 3 |
| TOTAL | 18 |
| Title of the Course | Cr. Hrs |
|---|---|
| Business Research Methods BBA 6413 | 3 |
| Innovation Management for Global Competitiveness BBA 6393 | 3 |
| Marketing Research BBA 6423 | 3 |
| Multinational Enterprise BBA 6433 | 3 |
| Strategic Management BBA 6383 | 3 |
| TQM and Six Sigma (TSS) BBA 6403 | 3 |
| TOTAL | 18 |
| Title of the Course | Cr. Hrs |
|---|---|
| Bachelor's Thesis BBA 6449 | 6 |
| TOTAL | 6 |
